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A practical guide for app owners and product teams planning their 2026 strategy

This guide reveals the six critical questions every app owner will need to answer in 2026—backed by behavioural data that captures what real people do across the entire app and web universe.

What's inside

Discover insights including:

  • How competitive apps are reshaping user expectations
  • The real impact of AI on purchase decisions
  • Where true loyalty exists (and where it doesn't)
  • Privacy strategies that build trust and retention
  • Threats emerging from adjacent categories