TouchPoints – unique consumer centric, media dataset

TouchPoints – unique consumer centric, media dataset


Single Source Research Panels

Single Source Research Panels


Innovative Technology Tools For Gathering Consumer Behavior Data

RealityMine develops innovative technology solutions for collecting consumer behavior and market research data. Our data provides in-depth analytical insights into digital and real-life consumer behavior and gives a unique view of the contexts in which purchasing decisions are made.

We not only measure what people think they do, we measure what they actually do. Where they are, who they are with, their digital activity, the media they are exposed to, and importantly, how they are feeling throughout their Path to Purchase. We’re also able to fuse our data with industry currencies to look deeper and wider into the when, why, and what.

This gives you a comprehensive picture of your target customers behavior and media consumption – highlighting moments of peak receptivity and allowing you to optimize cross media advertising activity.

Woman Looking for recipe on her phone

CASE STUDIES

Single Source Passive Behaviour Market Research

Understand how consumers are now consuming media across all platforms.

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cross marketing summit

NEWS

Jim Spaeth to speak at Cross-Channel Marketing Insider Summit

30 July 2015

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Demographics of Social Media Users

REALITY BITES

Demographics of Social Media Users by Channel

2nd September 2015

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