TouchPoints – unique consumer centric, media dataset

TouchPoints – unique consumer centric, media dataset


Single Source Research Panels

Single Source Research Panels


 

RealityMine develops innovative technology tools for Market Research. The data we collect provides in-depth analytical insights into peoples digital and real-world behaviors and gives a unique view of the contexts in which purchasing decisions are made.

We not only measure what people think they do, we measure what they actually do. Where they are, who they are with, their digital activity, the media they are exposed to, and importantly, how they are feeling throughout their Path to Purchase. We’re also able to fuse our data with industry currencies to look deeper and wider into the when, why, and what.

This gives you a comprehensive picture of your target customers media consumption – highlighting moments of peak receptivity and allowing you to optimize cross media advertising activity.

 

OutsideWoman

CASE STUDIES

Far East Research Company

To analyse a wide number of users mobile devices for an extended period of time.

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Jim Spaeth

NEWS

Spaeth inducted into Market Research Council Hall of Fame

22 June 2015

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second screening

REALITY BITES

Does second screening distract or engage?

2nd July 2015

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