Using TouchPoints to Increase Advertising Revenue
March 14th 2016
Paul Street takes on Global Research & Analytics role at RealityMine
2 June 2016
Trends in the fast food consumption of Hispanics
Innovative Technology Tools For Gathering Consumer Behavior Data
RealityMine develops innovative technology solutions for collecting consumer behavior and market research data. Our data provides in-depth analytical insights into digital and real-life consumer behavior and gives a unique view of the contexts in which purchasing decisions are made.
We not only measure what people think they do, we measure what they actually do. Where they are, who they are with, their digital activity, the media they are exposed to, and importantly, how they are feeling throughout their Path to Purchase. We’re also able to fuse our data with industry currencies to look deeper and wider into the when, why, and what.
This gives you a comprehensive picture of your target customers behavior and media consumption – highlighting moments of peak receptivity and allowing you to optimize cross media advertising activity.