RealityMine develops innovative technology tools for Market Research. The data we collect provides in-depth analytical insights into peoples digital and real-world behaviors and gives a unique view of the contexts in which purchasing decisions are made.
We not only measure what people think they do, we measure what they actually do. Where they are, who they are with, their digital activity, the media they are exposed to, and importantly, how they are feeling throughout their Path to Purchase. We’re also able to fuse our data with industry currencies to look deeper and wider into the when, why, and what.
This gives you a comprehensive picture of your target customers media consumption – highlighting moments of peak receptivity and allowing you to optimize cross media advertising activity.