RealityMine Technology to Power Passive Behavioural Data for YouGov’s Global Products
YouGov and RealityMine today announced that they have signed a three-year global agreement for RealityMine behavioural data to be integrated in YouGov’s data products and custom client projects.
This agreement enables YouGov Profiles to report consumers’ video usage across mobiles, tablets and PCs, in addition to web and app usage metrics. These new data points mean that, for the first time, media planners can target Netflix and Amazon Video users based on their actual viewing behaviours – whilst media owners can gain insights into impact of SVOD on their audiences and distribution channels.
“After looking at the market, we felt RealityMine was the best partner for our business. RealityMine’s technology allows us to look across multi-channel data sets with greater granularity and accuracy than ever before, meaning we can provide our clients with better insights into their target audience,” commented Andy Morris, Chief Innovation Officer at YouGov.
“We are delighted to have been selected by YouGov as their first-party behavioural data technology partner and look forward to deploying our best-in-class technology to support YouGov products worldwide,” commented Chris Havemann, Chief Executive Officer at RealityMine. “Observed real life consumer behaviour is key to higher quality insight. Ultimately, media research today without behavioural data is like a jigsaw puzzle with missing pieces.”
Founded in London in 2000, YouGov is considered the pioneer of online market research. Now an international data and analytics group with offices throughout the UK, the United States, Europe, the Middle East and Asia Pacific, YouGov has been named one of the world’s top 25 research companies (AMA Gold Global Report published in 2017).
YouGov’s core offering of opinion data is derived from our highly participative panel of 5 million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. For more information, visit yougov.co.uk.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England, with offices in London and Sydney.