Consumer Behavior ResearchMedia Consumption

USA vs Belgium: How were viewers really feeling?

By July 15, 2014 No Comments

USA VS BEL (1)Sadly, the FIFA World Cup 2014 has come to a close, having had millions gripped to their seats with excitement, euphoria and despair for the past four weeks. While it will not grace our screens for another four years, RealityMine has captured the ups and downs of this tournament by collecting both passive mobile device and USA TouchPoints e-survey data in a bid to gain an insider’s perspective of how the American viewer behaves while the matches were aired.  We will be sharing a number of these insights with our readers throughout this week on our website.

Today’s insights concern the match that left America reeling – USA vs Belgium. We waved goodbye to Team USA’s chance to win the World Cup trophy on July 1st; how were we really feeling when viewing the match and how were we using our mobile devices? The TouchPoints e-survey data that we have captured during the past month has revealed that emotions among American viewers of USA vs Belgium were running high, sadness and excitement stood out as being highly reported among viewers compared to the general US population who were surveyed.