Understanding Today’s Grocery Shopper [Infographic]

By November 29, 2016 No Comments

When it comes to grocery shopping, how we make our decisions, who we shop with and what media we’re consuming when considering grocery purchases varies from demo to demo, according to data from the TouchPoints Canada 2016.1 study.

Our latest infographic (below) provides insight into the what, when and who behind Canadians’ grocery shopping behaviour.