TouchPoints USA is set to launch a new update this spring, offering its customers substantially enhanced and richer data. The business, which was acquired in November 2013 by mobile passive behavior tools, technologies and big data analytics specialist, RealityMine, will be enriching its offer through the introduction of additional capabilities that will enable subscribers to benefit even further from TouchPoints USA’s unique data sources.
TouchPoints USA, which was formerly operated by Media Behavior Institute prior to RealityMine’s acquisition of the business, offers the most comprehensive and effective tools available to understand consumer media usage in everyday life. Its mobile phone-based eDiary product allows media planners, owners, buyers and sellers to build a full picture of consumers’ lives and their use of all media, enabling a better understanding of how to target marketing campaigns accordingly. The next TouchPoints USA data will be released in April 2014 and will see the core offer being enhanced through the addition of three new capabilities.
Firstly, with the addition of passive measurement, a powerful new lens of passive data collection through mobile devices will be available, providing accurate information as to exactly what consumers are doing on their second screen and where they are doing it. Secondly, longitudinal data collection will be available, so that rather than simply surveying respondents for two weeks as they complete the eDiary, TouchPoints USA will continue to monitor consumer behavior passively. Finally, a highly intuitive web-based insights dashboard has been created, enabling users to quickly and easily understand trends and changes in behaviors as they happen.
The company has also announced that Jim Spaeth and Alice Sylvester, two of the key visionaries behind the TouchPoints USA brand, will continue to work on the development of the product going forward. The ongoing involvement of Jim and Alice in the business will ensure that TouchPoints USA’s customers will continue to benefit from both their valuable experience and continuity.
Jim Spaeth commented, “TouchPoints USA is the only syndicated consumer insights and cross-platform research product, offering a uniquely rich source of information on how real consumers lead their lives throughout the day and week. The new additions to the upgraded TouchPoints USA service provide substantial enhancements in data richness, enabling subscribers to work more easily with the data to conduct even more customized research. These enhancements will ensure that TouchPoints USA continues to unequivocally lead the market as providers of the most robust view on actual consumer media behavior.”
Rolfe Swinton, co-founder of RealityMine, added, “Jim and Alice have both played key roles in founding and building TouchPoints USA and we are delighted that they will be continuing to work on the ongoing development of the product. Between them they have a wealth of knowledge and experience that is invaluable to TouchPoints USA’s customers and we are very excited about working with them to launch the new enhanced product in the forthcoming weeks.”
TouchPoints USA is currently used by many of the top media planning agencies, media companies and brands including Spafax, Katz Radio Group, Omnicom, Zenith, ESPN, OMD, PHD, Digitas, Mediavest, among others.
About TouchPoints USA
Since 2011, TouchPoints USA has provided a nationally projectable picture of how consumers use media in the context of where they are, who they’re with, what they’re doing and how they’re feeling throughout the day and week. The service is the only syndicated study of its kind and is used by most major media agencies and media owners.
RealityMine was founded by mobile industry veteran Garry Partington and research expert Rolfe Swinton. The company is a leading provider of opt-in Mobile Passive Behavior Tools, Technologies and Big Data Analytics, collecting and analyzing data from mobile phones, tablets, desktop PCs and third party data sources, which can then be used to help businesses understand consumer behavior. Since launching the company in April 2012, RealityMine has expanded rapidly and its services are now live in almost every continent around the world. The company has offices in New York, Los Angeles and the UK.