The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
Most market research is still performed using traditional Pen and Paper. Just yesterday I filled in a Gfk paper form for a recent car purchase, 8 pages of questions, but for some reason I still felt compelled to do it for no reason other than I liked the salesman at the dealer, which has already skewed the sample response!
RealityMine look at the passive mobile device data for three employees who went on holiday in Europe over the summer to analyze mobile device behavior when abroad.