Key findings: Older Millennials (25 to 34 years) are the main users of mobile dating services 1 in 5 mobile dating app users are already in a relationship! The weeks...
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Mobile use in-store, also known as showrooming, has increased dramatically as online shopping continues to grow and mobile devices have become ubiquitous. Shoppers are keen on using smartphones to compare prices...
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Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.
In the USA we asked respondents every half hour what they were doing, who they were with, how they were feeling and a series of media specific questions. The results reveal some interesting insights for brand advertisers.
