RealityMine, a leading provider of mobile market research technologies and consumer analytics, today announced that it has secured a $2.5M investment and that it is on track to triple sales this year and again in 2015.
The company with offices in New York, Los Angeles, and headquarters in Manchester, UK has attracted investment from the North West Fund for Digital and Creative, the Greater Manchester Investment Fund and the GP Bullhound Sidecar Fund. Simon Wilkinson, former CEO of Myriad Group, one of the largest global independent providers of mobile handset software and services, has also invested in RealityMine and has joined the company’s board as a non-executive director.
RealityMine, has tripled its sales to date in 2014 to nearly $4m and will use this new funding to more aggressively drive forward its strategic plan. The company expects to triple growth again in 2015. The funds will be used to recruit additional technical, sales and client support staff at its Manchester headquarters.
The company was founded in April 2012 by mobile veteran and CEO of Apadmi, Garry Partington, and serial-entrepreneur and research expert, Rolfe Swinton has grown to 41 employees. Its market-leading Software as a Service (SaaS) platform enables market researchers to passively collect and analyze the digital activity of opt-in panelists across devices including mobile phones, tablets, PCs and smart TVs. The data is then used by international market research groups, brands and media, including ESPN, SMG, L’Oreal, Kantar, Ipsos and Mediacom, to help them improve their understanding of consumer behavior.
“RealityMine has attracted a total $3.3m of investment across the last 18 months, which is a great endorsement of the team, the business opportunity and the unique technology we have developed,“ said RealityMine CEO Garry Partington. “We have grown by more than 300% revenue in the last 12 months and are on target to achieve similar growth in 2015 due to incredible client demand.”
Fred Mendelsohn, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added, “We are delighted to support RealityMine’s exceptionally talented management team. The company is a fast-growing real global business and promises excellent growth potential.”
The North West Fund for Digital & Creative is part of The North West Fund and is financed by the European Regional Development Fund and the European Investment Bank. GP Bullhound is an international technology investment banking group.
RealityMine has won numerous industry awards for innovation.
RealityMine was launched in April 2012 and has since expanded rapidly with more than 50 employees. Its services are now live in more than 20 countries around the world, spanning every continent except for Antarctica, and its technologies can support any language and all of the major operating systems. The company has headquarters in Manchester with offices in New York and California.