RealityMine today announced Sarah Davis as Panellist Experience Programme Manager.
A new role for the company, Davis will be responsible for designing and delivering RealityMine’s best practice panel experience strategy, which involves working with clients, project managers, and the internal technology team to adopt and adapt to achieve improved opt-in, activation and retention rates on research projects. Davis has been with RealityMine for three and a half years and previously served as Project Manager.
In her new role, Davis reports to Chris Shaw, Chief Operating Officer for RealityMine, who commented: “This position is key for us as we heighten our focus on enabling clients to achieve significant scale in deploying our behavioural metering technology. Sarah brings with her a wealth of knowledge designing and delivering customer experience journeys and using data driven approaches to drive improvement in panel economics, and is well-positioned to take on this new role.”
Davis is based out of RealityMine’s headquarters in Manchester.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, New York and Sydney.