Press Release

RealityMine Named 2015 Red Herring Europe Winner and ‘Rising Star’

By April 27, 2015 No Comments

RealityMine, a leading provider of mobile market research technologies and consumer analytics, has received two major awards from the European tech community.

RealityMine has been chosen as a 2015 Red Herring Europe winner, which recognizes Europe’s leading startups and the innovations and technologies these companies bring to their respective industries. The award identifies the most promising new business models in Europe.

Red Herring’s editorial staff award companies based upon criteria such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment is complemented by a review of the track records and standings of similar startups in the same verticals.

Red Herring’s Top 100 lists are widely recognized as identifying important promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay.

Additionally, RealityMine has been named a 2015 Northern Tech Awards ‘Rising Star‘ by GP Bullhound. The company, founded by Garry Partington and Rolfe Swinton in 2011, has experienced over 200% growth year on year with a focus on recurring revenue from their syndicated research products.

These awards recognize the fastest growing technology companies in Northern England, including Scotland. Awards are based on those companies with the highest revenue between 2012 and 2014. The rising star award recognizes those companies with the greatest potential for future growth.

RealityMine is the only global provider of demographically representative consumer media consumption and mobile behavioral data, including its syndicated TouchPoints business, which provides contextual and behavioral analytics. RealityMine collects this data through a combination of proprietary passive metering technologies that are combined with active eDiary and other in-the-moment survey tools that quantify the context of consumers’ lives and their cross-media consumption behaviors. By the end of 2015, RealityMine will be capturing data from over 50,000 people representing over 350,000 days of data and generating nearly 1,000,000,000 behavioral data points per year.

The data is used by companies such as Starcom MediaVest Group, WPP, Intage, Ipsos and others to help generate understanding as to when consumers are most receptive to specific marketing messages, how consumers move along the path to purchase and what a “day in the life” of a target consumer is truly like.

RealityMine is expanding its passive mobile behavioral data collection to 20 new markets worldwide, including China, India, the Philippines, Australia, Thailand, Malaysia, Singapore, Indonesia, Saudi Arabia, France, Italy, Spain, Poland, Turkey, Sweden, Mexico, Brazil and Argentina.

RealityMine’s TouchPoints, the only syndicated study of consumers’ daily lives, is available in the US, the UK, and now Canada, with additional countries planned to launch in the coming months.