RealityMine today announced RealLife Healthcare.
RealLife Healthcare is a permission-based data technology solution, through an app and web interface, that captures unique digital data points from patients and physicians. The app collects granular detail on a respondent’s digital life.
RealLife Healthcare captures reach, frequency and duration of application and website use, enabling the world’s leading healthcare organisations to engage with physicians’ and patients’ digital journey across all devices and on all major operating systems.
“Everyone is spending more time online and behavioural data is more important than ever for a fuller, more accurate picture in market research. This is especially relevant for healthcare researchers in terms of physicians and patient audiences, to have a better understanding around digital life and patient journeys, in a way that is compliant with patient and data protection,” commented Alex Sunnerstam, RealityMine SVP Data Partnerships.
Learn more at https://www.realitymine.com/products/reallife-healthcare/.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney.