Hires Billy Grant to Accelerate New Product Development for Behavioural Research
RealityMine today announced the appointment of Billy Grant to the newly created position of Product Manager.
Grant will be responsible for setting the scope for new products that RealityMine delivers to clients and ensuring that the products already within clients’ hands are continually improved. Grant will report directly to Chris Shaw, Chief Operating Officer.
“Billy has an impressive track record of bringing new data offerings into the market, as well as the experience necessary to optimize the many possibilities that passive metering has to offer,” Shaw commented. “His business acumen and strategic approach will continue driving us forward in our mission to enable our clients to reveal unique insights from real life consumer behaviour.”
Grant has more than eight years of experience analysing, selling and developing products using digital behavioural data. He previously served as Custom Research Director at Hitwise, where he led several initiatives to deliver operational and process improvements, a clearer go-to-market strategy, and the development of new products and propositions.
“Billy’s appointment is key as we continue to accelerate our investment in high quality passive metering products that enable clients to have a fuller, more accurate picture of an individual’s actual behaviour online and across all devices,” Shaw continued.
Grant will be based in RealityMine’s headquarters in Manchester, England.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England, with offices in London and Sydney.