RealityMine is very pleased to have been invited to participate in the ESOMAR Congress 2012 conference in Atlanta, Georgia.
RealityMine co-founder Rolfe Swinton will be co-presenting with Affectiva co-founder and CTO Rana El Kaliouby. Together, they will be presenting their co-authored paper: “Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More.”
This presentation will look at how RealityMine and Affectiva have developed, tested, and proven that we can use mobile as a powerful way not only to test ad recall, but also to evaluate the emotional impact a given ad has on a person or any kind of grouping of individuals using the combination of passive mobile technologies combined with passive emotional analytics.
Wish to download a copy of our co-authored white paper? Email us at info@realitymine.com!
