Conferences & Events

RealityMine Co-presenting with Affectiva at ESOMAR Congress 2012

By September 3, 2012 No Comments

RealityMine is very pleased to have been invited to participate in the ESOMAR Congress 2012 conference in Atlanta, Georgia.

RealityMine co-founder Rolfe Swinton will be co-presenting with Affectiva co-founder and CTO Rana El Kaliouby. Together, they will be presenting their co-authored paper: “Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More.”

This presentation will look at how RealityMine and Affectiva have developed, tested, and proven that we can use mobile as a powerful way not only to test ad recall, but also to evaluate the emotional impact a given ad has on a person or any kind of grouping of individuals using the combination of passive mobile technologies combined with passive emotional analytics.

Wish to download a copy of our co-authored white paper? Email us at!