RealityMine, the leading global provider of single source cross media passive market research technologies and consumer analytics, today announced that Paul Street has been named Director, Global Research and Analytics.
Understanding consumer behaviour is critical for every company today. Knowing when, where and how media is being consumed alongside who they are with, what they are doing, how they are feeling and what products they are considering, in conjunction with their media exposure is the focus of RealityMine’s TouchPoints and passive data collection initiative around the world.
In his new role, Street will have access to the global resources of RealityMine, making full use of RealityMine’s position as the global leader in single source, cross media TouchPoints and passive behavioural data collection and analytics technical which measure consumers’ media activities across multiple devices and platforms including; TV, Mobile, Social, Online, OOH, Print and Radio.
“The world of media continues to change at a rapid pace as more and more consumers opt to access media throughout their day via an ever growing variety of sources—including mobile and tablets while maintain traditional avenues like print, television, out of home and radio,” says Tom O’Sullivan, CRO of RealityMine. “Under Paul’s leadership, RealityMine will continue digging deep into the research collected by TouchPoints helping clients optimize their investment in our services.”
“The way we, consumers, use media continues to change and as such RealityMine is aiming to continue evolving the breadth of research to empower the media industry with a full understanding of consumers’ cross media behaviour, utilizing the most current mobile/online and passive data collection methods,” says Street of his new role.” I am excited at the opportunity to help our clients drive revenues through the usage of our TouchPoints service”.
Paul Street is an accomplished research professional with a practice focused on media for over 25 years. Currently a member of ESOMAR and board member of MRIA, Paul has served on numerous industry committees and boards including; Numeris, RAC, BRC and CARF. Prior to joining RealityMine, he was with Bell Media, one of the Canada’s largest multimedia organizations, in a variety of senior research roles. Educated at the University of Toronto and University of Western Ontario, he is well versed in the business of marketing, advertising and communications.
