Mediascope and RealityMine today announced the continuation of their partnership for a further three years.
For the past five years, RealityMine’s RealityMeter product has enabled Mediascope, formerly TNS Russia, to measure mobile media consumption across Android and iOS in the Russian Federation. The data collected from RealityMeter is part of Mediascope’s WEB-Index product, the online measurement currency for the media industry.
“Starting the project, we compared with our clients the various solutions available on the market and chose RealityMine as the company that provides the widest range of different metrics for media usage on real consumers on mobile devices. We are delighted to continue our relationship with them”, commented Inessa Ishunkina, Director of Internet Research at Mediascope.
“At RealityMine, we provide industry leading passive metering technology to our clients to accurately collect consumer behavioural data across all major operating systems. We are proud to continue to support Mediascope’s online media measurement currency with mobile media usage data from both iOS and Android devices in the Russian Federation, and look forward to collaborating on product development in the future”, added Luke Biggins, Senior Director of Business Development at RealityMine.
Mediascope is the leading media research company in Russia, providing data and services for all aspects of media measurement, monitoring and selection. Mediascopes’ clients include advertising agencies and groups, publishing houses, TV channels, radio stations, Internet sites and advertisers. The company is a member EMRO, ESOMAR, OIROM, and has offices in Moscow and St. Petersburg.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England, with offices in London and Sydney.