Looking Back on 2015 at RealityMine

By January 6, 2016 No Comments

2016 has begun, and while tradition demands that January blues should be setting in, here at RealityMine we can’t help but look back and smile at a highly successful 2015. In just one year, the company has grown from 26 to just over 100 employees as the year drew to a close.

Growth continued outside of the office as well, as we really put our name on the map by considerably expanding our influence across the globe – Europe, Asia, Africa, Australia and Latin America included.

Award Recognition

During 2015 RealityMine’s successes were recognized through multiple award wins. We started the year well, being placed as number eight in the top 100 startups of 2015 in the StartUp awards. We’ve also been recognized by industry awards such as MRMW Mobile Research Company of the Year, iCom Data Venture Challenge, and the Red Herring Global 100.

New Client Wins

In June 2015, The Coalition for Innovative Media Measurement (CIMM) chose RealityMine to conduct the children and teens measurement project. CIMM aim to promote innovation and foster efficiencies in audience measurement for television and cross-platform video. The solutions we are developing for this project are market leading, and we’re proud to be involved in this innovative project.

In December, we announced our partnership with Tivo and NBCUniversal to provide comprehensive single-sourced cross platform measurement of the 2016 Rio Olympic Games. Our services are being used to capture data about the consumption of NBC’s Olympic coverage across various media platforms. NBCUniversal is one of the world’s leading media and entertainment companies, and the partnership was a great way to end 2015, and start 2016.

New Investment

RealityMine were rewarded for our hard-work and multiple successes at the start of December, receiving a $17.25 million growth equity investment from Kennet partners.

Garry Partington, RealityMine CEO explains that the investment brings “The ability to close the year with not only the tangible investment that this funding brings, but also the support and confidence of our investors, places us in an optimal position to surpass these achievements in 2016.”

As of December 2015, RealityMine is capturing data from more than 50,000 people, representing more than 350,000 days of contextual and behavioral data, and generating nearly 1,000,000,000 behavioral data points per year. This will provide marketers with one of the richest behavioral and contextual databases available. Ending 2015 with a huge deal with NBC and with $17.25 million investment, the growth of RealityMine doesn’t show much signs of stopping in 2016.