Mobile use in-store, also known as showrooming, has increased dramatically as online shopping continues to grow and mobile devices have become ubiquitous. Shoppers are keen on using smartphones to compare prices...
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The purpose of this research study was to discover the behaviors of affluent Americans and their consumption of media, comparing financial and sports media and how they differ through exposure...
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With January blues finally setting in, consumer’s peak of happiness may be lower than usual, but that’s not to say it’s any less of a window of opportunity for advertisers. Emotions...
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2016 has begun, and while tradition demands that January blues should be setting in, here at RealityMine we can’t help but look back and smile at a highly successful 2015....
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Understand the contexts in which beauty routines take place around the world.
