When it comes to our mobile devices, which apps and websites we visit, from which locations, and when varies from demo to demo, according to newly released passive data collected via TouchPoints Canada....
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While we may not be able to predict the winners of this Sunday's Super Bowl LI, there are certainly a few things we can predict with the help of insights...
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When it comes to automobiles, how frequently we consider a future purchase, how we're feeling, and what media we're consuming while thinking about it varies from country to country, according...
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When it comes to grocery shopping, how we make our decisions, who we shop with and what media we’re consuming when considering grocery purchases varies from demo to demo, according to...
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The Hispanic market is growing rapidly. Between 2010 and 2050 there will be a 163% growth in population, with Hispanics making up nearly 30% of the US population by 2050. So...
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TouchPoints USA offers syndicated single-source, consumer insight data designed to inform integrated communications, strategy, planning and execution. TouchPoints data is made up of three elements: active data, collected through panelist...
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While consumers adopt digital technologies and incorporate them into their daily lives, brands face challenges on how to track consumers’ multi-platform paths to purchase. Recognizing and responding to these changes...
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In 2015, we paired with MMU and their Digital & Technology Solutions Apprenticeships Programme and welcomed apprentices to work with us and earn their degree. The first year was such a huge...
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Digital platforms are changing the way viewers watch TV. Traditional television is far from dead, but viewers increasingly value the ability to choose when to watch what. The decline in...
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