The Hispanic market is growing rapidly. Between 2010 and 2050 there will be a 163% growth in population, with Hispanics making up nearly 30% of the US population by 2050. So...
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TouchPoints USA offers syndicated single-source, consumer insight data designed to inform integrated communications, strategy, planning and execution. TouchPoints data is made up of three elements: active data, collected through panelist...
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While consumers adopt digital technologies and incorporate them into their daily lives, brands face challenges on how to track consumers’ multi-platform paths to purchase. Recognizing and responding to these changes...
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In 2015, we paired with MMU and their Digital & Technology Solutions Apprenticeships Programme and welcomed apprentices to work with us and earn their degree. The first year was such a huge...
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Digital platforms are changing the way viewers watch TV. Traditional television is far from dead, but viewers increasingly value the ability to choose when to watch what. The decline in...
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Key findings: Older Millennials (25 to 34 years) are the main users of mobile dating services 1 in 5 mobile dating app users are already in a relationship! The weeks...
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Mobile use in-store, also known as showrooming, has increased dramatically as online shopping continues to grow and mobile devices have become ubiquitous. Shoppers are keen on using smartphones to compare prices...
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The purpose of this research study was to discover the behaviors of affluent Americans and their consumption of media, comparing financial and sports media and how they differ through exposure...
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With January blues finally setting in, consumer’s peak of happiness may be lower than usual, but that’s not to say it’s any less of a window of opportunity for advertisers. Emotions...
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