Advertising Insights

ESOMAR – Technology is driving change in market research

By November 28, 2012 No Comments

After two days spent at ESOMAR congress, there were some very strong, consistent themes that came through the presentations that I sat in.

Consumers are living through their mobile devices in increasing ways and this

  • Sherry Turkle, MIT professor and author of http://amzn.to/QcUiGV
  • Ratings everywhere, the importance of the personal brand, and everything will be recorded.

Market research companies must rethink the way they make money

  • Market researchers, for the most part,

Tried and true techniques are not necessarily going to remain the most relevant

  • New players are coming into the market from very different angles and they are disrupting the market
  • Google:
  • Facebook:
  • Survey Monkey: