Founder and Former CEO of Research Now Will Serve as Non-executive Director at RealityMine
RealityMine, a leading global provider of mobile market research technologies and consumer analytics, today announced that Chris Havemann has been named to their Board.
Havemann is the founder and former CEO of London Stock Exchange AIM-listed Research Now plc, which he led through a successful IPO in 2005 as well as acquisition of the company’s North American competitor, OpenVenue, in 2007. In 2009, Research Now was acquired by US market leader e-Rewards, Inc., at which point Havemann was named President and CEO of the merged business. He served until September 2011.
He will serve on the RealityMine Board as a non-executive director.
Following his time with Research Now, Havemann served as CEO of Rated People, the UK’s leading online marketplace helping homeowners find reputable tradesmen. He currently serves as a non-executive director on the board of HomeServe plc, the FTSE-250 home emergency services business with operations in the UK, USA, France, Spain and Italy.
“Chris has an incredible track record of success in building and growing research data businesses,” said Garry Partington, RealityMine CEO. “We are very fortunate to have his experience and vision as part of the Board especially as we enter what is shaping up to be an incredible year of growth and expansion for our company.”
“From the substantial investment received last year led by Kennet Partners, to the recent naming by NBCUniversal to measure cross platform viewing of this year’s Olympics, this is clearly a very exciting time to be joining RealityMine,” said Havemann. “I am looking forward to working alongside Garry and the incredible team at RealityMine.”
RealityMine uniquely combines proprietary passive behavioral metering technologies on mobile devices, tablets, PCs, and even home routers with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviors.
RealityMine’s TouchPoints research and technology is now available in 20 markets and is used by major media, creative and market research agencies, as well as media owners, for granular day in the life insights, cross-media audience flows and to understand the complex consumer journey along the path to purchase. The RealityMine data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase, by time of day.
RealityMine is capturing data from more than 50,000 people representing more than 350,000 days of contextual and behavioral data and generating nearly 1,000,000,000 behavioral data points per year. This provides marketers with one of the richest behavioral and contextual data sets available.