16% of American Super Bowl viewers found commercials to be the most enjoyable aspect of their experience.
The quadrennial event came to an end with Germany winning the World Cup – how did this turn of events influence American viewer’s behavior? Our data has revealed that US fans were two times more likely to feel bored while watching the match, read on for more insights into the behavior of US viewers.
RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.