In this insight, we look at how consumer context impacts the use of technology and is key to defining consumer receptivity.
This week, RealityMine investigate the gender differences in second screen device use among TV viewers
This article describes RealityMine’s analysis of the emotional and advisory influencers of purchase decisions across numerous product and service categories.
As the landscape of media consumption changes dramatically in the 21st century, RealityMine reveals how TV content consumption has changed over the past year.
Mobile phones are so embedded in everyday life that we often don’t consider the effect they have on our mood, or how the way we use them varies depending on how we are feeling.
The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
RealityMine investigates working mother’s media consumption and how this defines the way in which brands can engage with and more importantly understand the American career mom.
The World Cup 2014 may have ended but RealityMine will be sharing World Cup insights from our data all this week. Today we are looking at the behavior of Americans viewing the USA vs Belgium game.
There’s no doubt that July 4th is one of the most significant events in American history, what better way for RealityMine to mark this day than to dive into our data to share some insights into how the Americans of today spend Independence Day?