RealityMine today announced Alex Sunnerstam has joined the team as Senior Vice President of Data Partnerships, based in London.
Sunnerstam has over 20 years’ experience in the industry, including with market intelligence and data analysis business Datamonitor, panel companies Research Now and Toluna, and online community specialist Verve. In her roles, she has partnered closely with her clients on developing leading online and digital solutions for their research projects.
“Passive metering is one of the most important digital data technologies available to researchers today, providing insight into actual human behaviour in our mobile, connected world versus self-reported behaviour,” said Sunnerstam. “I am thrilled to be joining the RealityMine team to partner with market research agencies, panel companies and their clients in finding the best ways to integrate passive metering and behavioural data within their products and research projects.”
RealityMine CEO Chris Havemann added, “Having hired and worked with Alex at Research Now, I know she is a passionate advocate of innovation in research, and a true partner to her clients. We are delighted to welcome her to the RealityMine team.”
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England, with offices in London, New York and Sydney.