16% of American Super Bowl viewers found commercials to be the most enjoyable aspect of their experience.
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Brand advertisers are being offered a window into consumer behavior during three of this year’s key sporting events, thanks to data collected by mobile passive behavior tools, technologies and big…
Clients/Brands Will Benefit from Unique Consumer Lifestyle Insights and Media Consumption Data Captured During the Super Bowl and Winter Olympics TouchPoints USA™, the only syndicated cross-platform consumer lifestyle media research…
In this most recent Insight we look at who people were with whilst they watched the Super Bowl, how they were feeling whilst watching it and whether they stayed tuned in until the end.
