Project Sleep: Targeting Tired Adults to Increase Web Traffic

Using insights from the TouchPoints study, Initiative was able to identify the exact day and time when the Dairy Farmers of Canada’s target audience was most tired during the week. This combined effort has led to 150,000 searches and has generated more than 65,000 unique visitors to the Project Sleep website (to date).

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Improving Media Spend by Identifying Consumer Behaviour

Using the TouchPoints UK time diary, we investigated when our client’s target audience was doing housework — and more importantly, we investigated which media were being consumed while they did it. Weekday mornings were found to be a key period for their audience, and radio was found to dominate their housework time until mid-day.

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