A Day in the Life of a Fashion Shopper

Online research via computer or mobile device is increasingly common in a consumer’s purchasing journey, and is highly influential when shopping for goods in a range of categories. In fact, it is estimated that online research influences more than half of consumers’ in-store purchases. Today, product research and the act of final purchase commonly take place through different channels. For example, consumers may use multiple devices, websites and apps to do their research, but then make their final purchase in store – or vice versa.

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Project Sleep: Targeting Tired Adults to Increase Web Traffic

Using insights from the TouchPoints study, Initiative was able to identify the exact day and time when the Dairy Farmers of Canada’s target audience was most tired during the week. This combined effort has led to 150,000 searches and has generated more than 65,000 unique visitors to the Project Sleep website (to date).

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Improving Media Spend by Identifying Consumer Behaviour

Using the TouchPoints UK time diary, we investigated when our client’s target audience was doing housework — and more importantly, we investigated which media were being consumed while they did it. Weekday mornings were found to be a key period for their audience, and radio was found to dominate their housework time until mid-day.

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