When consumers are thinking about buying, actually buying, or exposed to advertising…

Where are they?

 Who are they with?

How are they feeling?

 What are they doing?

RealityMine’s TouchPoints studies are used by global media planning agencies and owners for:

Granular day-in-the-life insights.

Path-to-purchase analysis.

Emotional measurement.

Measuring media advertising exposure.

Optimizing media planning.

Cross-media and second screening audience flows.

Capture behavioral and contextual data via eDiary and passive meters to understand how people move along the path to purchase.

Stay informed about the contexts which drive purchases and identify moments of advertising receptiveness.

What’s holding you back? Access Insights