RealityMine was founded in April 2012 by mobile veteran Garry Partington and market research expert Rolfe Swinton. Garry and Rolfe identified the opportunity for providing a deep understanding of exactly how customers use their mobile devices, recognising the powerful insights this provides into consumer behaviour.

In 2013, RealityMine acquired the assets of the Media Behavior Institute, including their well-established TouchPoints product. The combination of the two companies’ service offerings and products has enabled RealityMine to deliver unique consumer insights into the world’s leading market research brands, allowing the business to deepen existing global customer relationships by cross-selling the enhanced portfolio.

Since its inception, the business has achieved rapid and exponential growth, and its services are now live in more than 20 countries around the world, spanning every continent except Antarctica.

RealityMine’s technologies are supported in any language and on all major operating systems. The company is headquartered in Manchester, England with international offices in Toronto, New York and Sydney, and serves clients globally.

Clients include major brands such as WPP, Kantar, Nielsen, IPSOS, Compete, Omnicom, Zenith, Digitas and Mediavest.

We have ambitious expansion plans for the future and will continue to bring innovative technologies to the market, launching in new territories and new verticals.

Policies and Procedures

Full details of our Information Security PolicyPrivacy PolicyQuality Policy and Environmental Policy are publicly available. If you would like to see any further information about RealityMine’s policies and procedures, please contact us at