Almost 40% of people browsing travel sites do so on Mondays! RealityMine has used both USA TouchPoints e-diary and passive data to dig deep into the role that technology plays in the modern holiday planning process.
At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.